7 Terrible Social Media Errors Commonly Made by Businesses

By | Posted September 25th, 2012

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It might seem like managing a Facebook or Twitter account for a business would be easy, but there’s a lot more going on behind each post than you may realize. Major brands have fumbled even with strategies in place, so it’s important to know what you’re doing and how to avoid common mistakes. Here’s a

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5 Ways to Use Social Media to Crowdsource Your Startup

By | Posted September 18th, 2012

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There are many methods for inciting potential customers to interact with your business and promote your brand. And it doesn’t always involve buying the biggest billboard you can afford. Here are a few ways you can get your business’ name out there and flourish by using crowdsourcing and a bit of social media. 1 |

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5 Apps and Tools to Help Your Small Business Succeed Overseas

By | Posted August 21st, 2012

5-Apps-and-Tools-to-Help-Your-Small-Business-Succeed-Overseas

So you’re confident that your business is ready to go international or has an appeal to international customers. In addition to shipping your merchandise, you’ll need some extra utilities to kick-start your new international business, such as the ability to receive orders, accept payments, and send receipts. Here are 5 helpful tools and apps to

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Learning to Love the Millennial Workforce

By | Posted July 31st, 2012

Learning to Love the Millennial Workforce

There has been a lot of talk about what Millennials mean for the workplace, but unfortunately, a lot of it falls into stereotyping. Every generation is different, so it’s natural for Millennials to have their own views on how to be productive, valuable, and happy employees. The key is simply understanding their perspective, their aspirations,

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The Social Workplace

By | Posted July 24th, 2012

The Social Workplace

The potential benefits and disadvantages of allowing employees to use social media in the workplace are still being debated today. While most companies know that social media is a fantastic tool for connecting with customers and clients, it’s not as clear whether or not its use internally is helpful or detrimental to productivity and company

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