A look at the new Facebook

By | Posted September 28th, 2011

Last Thursday, during the f8 Developer Conference keynote, Mark Zuckerberg announced some massive changes that, in essence, transform the largest social network into an online media platform. Here, we discuss three of the major changes.


Background: Facebook Changes News Feed So You Never Miss Vital Updates


Emerging Wednesday, before Zuckerberg’s keynote, the Ticker appeared in the upper right hand of the news stream page.  Basically, Facebook has now created a tiered content system by syphoning what it deems less important updates to the Ticker and reserving the main news stream area for content that has been shared or liked by your friends.  A new Facebook algorithm also further segments content in the news stream into “Top Stories” and “Recent Activity.”  Besides a stream of status updates, the Ticker also works in conjunction with apps utilizing the Open Graph protocol. For example, if one of your friends is listening to a song on Spotify, you can click on the song title and listen to the same song in the Facebook Spotify application. Everything you listen to using Spotify is automatically logged in the new Music section of Facebook.

Open Graph Protocol

Background: Facebook Open Graph Seeks to Deliver Real-Time Serendipity


Previous to Thursday, the Open Graph protocol allowed developers to implement “Like” “Share” and “Recommend” buttons and Facebook Connect into web sites and mobile applications.  The OG Protocol has now been modified to include any action verb such as “watch,” “read,” “cook,” “run,” etc.  Facebook believes that these changes will create more meaningful connections between friends and brands.

Example of new app: Washington Post Social Reader



Background: Facebook Timeline: Here’s What It Looks Like [VIDEO]


Probably the most visible change concerns the profile area.  Facebook introduced Timeline, where a Facebook user’s content data (status updates, likes, photos, games, videos) is laid out in an online scrapbook.  Users can even add items to their Timeline all the way back to birth.  Overall, it seems like an emotionally engaging and unique experience.  Apparently, Zuckerberg wants to assist us in telling our stories.