People don’t talk behind backs anymore. They talk on the Internet for the whole world to hear.
It goes without saying that the Web is a dangerously powerful place. For individuals, brands, businesses, companies or organizations, social media can reap great benefits, like the Morton’s Steakhouse and Peter Shankman “Greatest Customer Service Story Ever Told.” However, it can also have an ugly side. Before having to dig your way out of a negative PR crisis, like the McDonald’s® #McFail twitter hashtag, it’s best to know what people are saying about you before it spins out of control.
With over 2 billion people on the Internet, monitoring what people are saying about you is no easy feat. To avoid social media uproar against your company, keep reading for tips and tools to help you corral and effectively squash any negative social sentiment before it explodes out of control.
So, what exactly is social sentiment? We’re glad you asked. Social sentiment is any social dialogue such as tweets, posts, updates, forums, discussions, product reviews and more. It’s important to pay attention to social media sentiment as a means of extracting meaningful data and subjective, uncensored opinions surrounding a brand or topic. Analyzing social sentiment helps measure success, amplify research, compare and contrast competition, and manage and maintain influence and reputation.
Acknowledging positive sentiment about your topic is always encouraged, but more importantly, responding to the negative sentiment is absolutely crucial. The Web is a big place and it may seem overwhelming to brave the social media storm alone. Take a look at these resourceful tools to help pinpoint the exact information you’re looking for. And best of all, they’re free!
- Social Mention: To easily track and measure what people are saying about you, Social Mention scours the Internet for user-generated content such as blogs, comments, bookmarks, events, news, videos and much more. Social Mention pools together positive, negative and neutral sentiment, top keywords, top users, top hashtags and sources.
- HootSuite™: As we mentioned before, HootSuite exists to organize and manage all of your social media streams on one easy-to-read screen. A deeper dive into HootSuite shows its in-depth analytics, which track brand sentiment and follower growth, and shed insight into your most popular and most shared content.
- Crowdbooster: To measure and optimize your social media influence, Crowdbooster provides easy-to-use analytics and recommendations that leverage influence on Twitter and Facebook. Crowdbooster also provides recommendations for the best times to post and which influencers you should engage with.
- Twitter Advanced Search: Twitter offers it’s own Advanced Search where you can search by keywords, phrases, users and location to narrow down your results. In the bottom module, check “positive” or “negative” to aggregate data by sentiment.
- Facebook® Insights: Facebook recently rolled out new insight features with more detailed data into the reach of your Page’s content, a demographic breakdown of your fans, engaged users and virality.
As a bonus, try out Tweepi—a social media management tool to add, follow and unfollow tweeps in bulk.
What are you favorite social media tools?